We extract people's INTERNAL SYNTAX:
Deep emotional experiences and drivers, shaped by
formative cultural impact and specific life context.
Our own narratives and connotations influence thought and behavior
create cognitive links between function and emotion,
and spur our subconscious system to create seemingly rational decisions.
We connect Internal Syntax with External Manifestation:
We channel powerful insights into Brand Narrative articulation,
designed to elicit a decision-impacting emotional response in people..
Our Ideas drive Creative Content Development that impacts people's decisions.
The result: a measurable impact on brand experience and buying behavior.
Enjoy a selection of short case study videos:
Creating Drama for a Functional Theme (TW / China)
Why Head & Shoulders lead in India
Post-00s Girl Narrative Self Formation Analysis
Brand Narrative Development - A Whiskey Brand's acquisition of 'Success' (India)
Psychological Insights - How Communication converts Cash Users to Card Use (Thailand)
Communication Development - The Psychology of feeling Attractive (China)
No Emotions in a Functional Category? Feel again...
Brand Narrative Development - Using Emotions under the Skin (China)