Emotions & Rationales in Interaction with Behavior & Rituals.


And everything within Life & Cultural Context.



Our groundbreaking ethnographic techniques

deliver insights that place you directly in people's lives.


Combined with equally groundbreaking exploratory & psychological techniques

we record the interplay of behavior and emotion.



You gain unparalleled insights into what powers people's Behavior & Choices.


Supported by professionally produced Film Documentaries.


With clear and Actionable Implications.




Enjoy our short Introductory Videos below:

> FULL Video

> In the Moment Experiences   > Moments of Truth   > Human Impact   > Behavioral Patterns & Issues   > Consumers' own Creative Videos   > Emotional Drivers